Telecoms

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In a digital age, the telecommunication industry could be identified as one of the largest major key players to ensuring continuous communication streams worldwide. The continuous growth of mobile users and the corresponding traffic, demands optimization and densification of all telecommunication networks.

Securing an “always on” world for humanity requires detailed, precision planning and roll out techniques. GEOTERRAIMAGE offers comprehensive spatial datasets and network intelligence that aids in identifying new opportunities and support for optimization and densification planning.

GEOTERRAIMAGE identifies market needs and opportunities through geo-enabled data analysis of current trends, demographics, human migration patterns, urban expansion, landscape changes and urban characteristics, all elements essential to the telco industry.

Urban Dynamics- Building Census

GEOTERRAIMAGE specializes in providing current, consistent, and comparable information and decision support services in the ever-changing urban environment. Our unique 84 class classification describes the Land Use type of approximately 16 million building structures across South Africa, allowing planners to keep track of urban, regional, and rural development, stagnation, and declines.

With our monthly New Developments© insights, GEOTERRAIMAGE aids the telco market to plan and ensure that future service delivery demands will be met, as areas expand or develop. Monthly New Development information supports demand forecasting and urban expansion studies to identify risks or opportunities.

Tower Metrics

Securing an “always-on” world for humanity requires detailed, precise planning and roll-out techniques. GEOTERRAIMAGE offers comprehensive spatial datasets and network intelligence that aids in identifying new opportunities and support for optimization and densification planning.

Tower Metrics enable users to analyze and quantify information within tower footprints by comparing existing tower site locations and evaluating proposed sites through the analysis of traditional demographics as well as daytime (working) population activities. We provide fundamental demographic and population insights to support a better network rollout project and conclusion, which improves the quality of your network expansion.

Clutter data, Height & Vector data

GEOTERRAIMAGE offers comprehensive spatial datasets and network intelligence that aids in identifying new opportunities and support for optimization and densification planning. Highly detailed and up-to-date Clutter, Vector, and Height information effortlessly refine your Radio Frequency planning process by improving accuracy.

Ensure effective line-of-sight analysis with high detail information on potential barriers to radio propagation in your surrounding environment. Analyze potentially obstructed radio waves by incorporating terrain topography during critical phases of network planning. GEOTERRAIMAGE provides the Telecommunications industry with a comprehensive inventory of location points for Points of interest, such as restaurants, retail stores, grocery stores, and more.

Neighborhood Lifestyle Index®© (NLI®©)

GEOTERRAIMAGE’s Neighbourhood Lifestyle Index™© (NLI®©) is an income-based indicator that provides a unique segmentation profile of a neighbourhood according to various lifestyle characteristics, providing users with the latest market segmentation at an enumeration area (EA) level.

Through the Neighborhood Lifestyle Index®© (NLI®©) GEOTERRAIMAGE provides sectors such as the Telecoms marketing divisions with a competitive edge by staying abreast of consumer preferences and spending patterns and understanding consumers’ behavior in terms of brand loyalty, preferred retailer, and shopping frequency.

An easy-to-use Neighbourhood profile index can be combined with area-level aggregated credit characteristics, which highlights consumer risk profiles, while complimentary consumer behavior information aids users in understanding the decisions and actions that influence consumers’ purchasing.

Line of sight

GEOTERRAIMAGE’s Line-of-sight solution is a web-based tool that assists network operators with a cost-effective remote option for line-of-sight checks. This tool can also be integrated by API service to your platform.

Increasing changes in the urban and rural landscape require a quick and cost-effective tool that can be used in any environment. The core input data of this tool consists of high-resolution terrain and surface data, which incorporates updated information about built and natural features. Whether you are rolling out or re-evaluating a 5G or lower generation network, this tool will save you time and resources.

Using this application, you get access to the high-resolution terrain data in the background, which allows you to consistently assess point to point (PtP) or point to multipoint (PtMP) line of sight from your desktop.

Telco Insights for Africa

Africa is often troubled by the accessibility, relevancy, and recency of available data and data sources which emphasizes the variety of challenges experienced by the telco industry. GEOTERRAIMAGE has been instrumental in the initial rollout phases of Africa’s top telecommunication networks. We have created an industry-specific solution to understand various variables in network planning, such as the demand for products, services, and infrastructure, your target market profile as well as the urban landscape characteristics of the grid.

GEOTERRAIMAGE provides an agile solution to integrated, relevant information and knowledge for Africa- consistent, repeatable, and reliable data generation and solutions.

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