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SOLUTIONS    

GEOTERRAIMAGE (Pty) Ltd aims to provide turn-key services and solutions to empower clients to unleash the power of geospatial data in-order to make informed decisions. A variety of services or products are available to clients in the retail and financial markets, government departments, development sector, marketing research divisions, environmental and agricultural fraternity as well as telecommunications and other technology providers. GEOTERRAIMAGE (Pty) Ltd strives to provide solutions that will save you time and money, based on our vast experience in geospatial projects and the combination of a team with experience in a variety of fields.

 

At GEOTERRAIMAGE (Pty) Ltd, we understand the need for Location Based Intelligence in planning, decision making and performance measurement. Through our extensive experience we have the ability to assess project requirements and develop a tailor made solution in line with client expectations. Solutions are grouped based on industry types. New innovative solutions are continuously being developed to fulfil emerging requirements. Contact us for more information on how to use geospatial data for your field of operation

     
Commercial, Financial & Marketing

Over 80% of all trade & commerce information can be linked to a physical location such as a customer address, depot or shop location and sales or trade area. Successful businesses have learnt to leverage this information about their business and customers in conjunction with the associated competitors, local demographics or living standard measures (LSM) in an effective way to make more informed decisions, hereby offering them a competitive edge.

Understanding your market geographically, as well as being able to establish trends, patterns and spatial relationships in the market place will assist companies to gain a holistic picture of the market and their market penetration. Having access to enhanced business intelligence can offer new or improved opportunities such as:

  • Taking advantage of one of the fun¬damental principles of geography — "Everything is related to everything else, but near things are more related than distant things." Tobler’s First Law of Geography.
  • Transforming seemingly unrelated numbers and data from the rows and columns in databases and spreadsheets, into practical information visualised on a map – allowing one to see spatial patterns, trends and relationships
  • Knowing where one’s customers are allows one to link demographics, socio-economic indicators and living standard measures to these customers in relation to their spatial position
  • Providing a powerful tool to communicate decisions and strategy to all staff members and through the common language of geography
Organisations such as retail stores, market research houses, banks, insurance companies, stock brokers and asset management firms all depend on the effective use of vast amounts of customer related information to understand consumer patterns and trends. In order to make sense of this critical data, these institutions and organisations are starting to make use of locational intelligence.

In Africa, with its unique amalgamation of rural and urban communities, knowing where growth, densification as well as changes to demographics or Living Standard Measure (LSM) are occurring and being able to quantify and qualify these factors are crucial to an organisations success.

Examples of spatially enabled business solutions and decision making are:
  • Real Estate / Store Development Applications – Which areas of the city are more than 2 km from any shop selling my products?
  • Supply Chain Operations Applications – What route should my distribution trucks take to minimise delivery cost and time?
  • Marketing & Advertising Applications – What is average household income in the areas that this shop serves?
  • Merchandising – How many households does a particular shop serve?
  • Retail Operations – Where is the spending power & customer-store loyalty relative to an outlet?
GEOTERRAIMAGE (Pty) Ltd provides solutions and products in conjunction with our partners to cater for these needs.





Related Pages
Land Use | Demographics | Population | EA Summaries
 

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